Simon works with a small number of clients at any given time. Every engagement is bespoke — every conversation goes to the level that actually changes things.
"Most coaching works on behaviour. Simon works on identity — the layer beneath behaviour where the patterns actually live. Change at that level doesn't revert when life gets hard. It becomes who you are."
The full engagement. Structured around The Identity Code — Simon's six-stage methodology — the Inner Circle takes you from where you are to who you said you'd become, and holds you accountable to staying there. Phone-based, on demand, and built around your life.
The Inner Circle is for leaders who are done with surface-level work. You've read the books. Done the workshops. Tried the frameworks. And you know — at some level — that what you actually need is someone willing to go to the root of what's keeping you stuck.
You don't need more information. You need someone who will tell you the truth about what they see — and stay in the room while you do something about it.
Simon works at the identity level. That means the goal isn't a better version of the performance. The goal is to stop performing, and start leading from who you actually are.
This work takes courage. It also takes time. The typical engagement runs nine months — not because it's structured that way, but because genuine transformation takes as long as it takes.
This is the primary work. Structured, direct, and built around where you are right now. Simon reads the situation and goes where it needs to go — no agenda, no script.
Call, SMS, or email. Available when something comes up and you need to think it through before it becomes a problem. This is where a lot of the real work happens.
Phone, voice message, or text. Life doesn't wait for scheduled sessions. Simon doesn't either.
Simon works with leadership teams at organisations serious about the gap between institutional strategy and the human dynamics that either deliver it — or quietly undermine it. Every corporate engagement is custom scoped and anchored in the same methodology that drives his 1:1 work — applied at the team level.
Simon does not arrive with a program. He arrives with questions. Every engagement starts with a diagnostic conversation — understanding what's actually operating in the organisation before anything is designed.
The work is direct, honest, and identity-level. He will name what's operating in the room. The dynamic that's limiting performance. The conversation the leadership team hasn't had. This requires trust. He earns it quickly.
The goal is not a good day. The goal is a shift that persists when Simon leaves the building.
Pattern identification, team dynamic diagnosis, and a clear picture of what's operating below awareness.
Full day intensive combining individual identity work with team dynamic analysis. Leaves teams with a shared language and foundation.
For organisations committed to genuine culture change. Multi-session programs built around the organisation's specific dynamic.
He does not deliver a presentation. He delivers a conversation — direct, honest, and aimed at the thing in the room that no one's naming yet. Every keynote is built for the audience. Simon will not deliver the same talk twice.
Why the next level requires a different kind of leader — and how to become that person without losing what got you here.
The six-stage framework for moving from performed leadership to genuine leadership. Applicable to individuals and teams.
Leading your team and your family from the same place — identity, not role. A conversation most leaders haven't had yet.
What happens to culture, performance, and trust when leaders stop saying what needs to be said. And what to do about it.
Every engagement starts the same way — with an honest conversation. No pitch, no pressure. Just Simon listening.
10 minutes. Free. Simon listens first. He reflects with precision. You'll know by the end whether this is the right fit.
If it's the right fit, Simon sends a proposal that mirrors back what he heard — your situation, the gap, and what the engagement looks like specifically for you.
Structured onboarding through The Identity Code. Simon reads your questionnaire before the first session. He walks in already seeing you.
Weekly sessions. Regular interactions. On demand access. The relationship that makes everything else possible.